Pinterest. What is it and how do we use it?

May 28th, 2012

New social media site Pinterest has attracted a lot of coverage recently and a number of our clients and newsletter  subscribers have asked about  how to make the most of it.  So we have looked around for some links to tools and information that could help.

Pinterest - fast growing social media network

What is Pinterest?
If you haven’t seen or heard of Pinterest, it’s a Social Media site that provides an easy way to view or share pictures, video, images and infographics.  The concept is that you create virtual pinboards with themes of your on which you pin your favourite images.  Other people can see your pins and boards, and then share them with others.

Pinterest is pretty easy to use and, although you can “like” pins and “follow” particular users it is less intrusive than other Social Media sites.  According to many people, however, Pinterest is even more compelling than, say, Facebook or Twitter, which means that it could be a drain on your time if you aren’t careful.

Business Users
For businesses the reason why you might use Pinterest is to connect with a relevant audience, generate leads and establish a brand identity.  Some of you may have a natural advantage in that you already have photos or graphics of products or people that will look good on Pinterest.  However it is possible to make up that shortfall by using screenshots of your website or blog, creating your own graphics  or re-pining images from clients or other relevant sources.

It’s fair to say that Pinterest is largely consumer rather than B2B oriented at present and there is a greater proportion of female users than male.  However these things can change very quickly so, provided you have the visual content at your disposal, it may be worth checking out whatever your business.

Pinterest Tools
A variety of tools have already become available to help you use Pinterest.  Here’s just a small selection that we think could be useful to you.

  • Pinstamatic – Allows you to add pictures, quotes, screenshots and much more directly to Pinterest in just a few clicks.
  • Pinalerts – Alert service to tell you if somebody pins something from your website, which means that you can start to track the effectiveness of your graphics lead campaigns.
  • Picmonkey – Simple but effective online picture editor.  Very good at adding text, in a variety of fonts, colours and sizes, to pictures to create interesting graphics
  • 64 Pinterest Marketing tips and tricks from Jeff Bullas – Great advice in infographic format from a Social Media guru


Let us know how you get on with Pinterest.  We would also welcome your suggestions for Interesting Links to tools, tips, ideas or any material you think would be of use to other B2B Centre members.  Email us on or Tweet us @b2b_centre.

Sign up for our newsletter if you want to receive news, views and advice directly into your inbox and check out our Social Media training course if you need help in improving your skills and knowledge.



Enhanced by Zemanta

Leave a Reply