The 9th winning idea for your social media content

August 30th, 2013

After posting a new article “8 winning ideas for your social media content” back in July I was reminded very quickly about one of the key aspects of what social media is about!

I’ve spent the last 6 years advising, training and writing about the social aspect of social media and the fact that it provides a mechanism for you to engage with clients and prospects. So I shouldn’t have been surprised when one of the @b2b_centre twitter followers and friend of the organisation, Jane Stretton (@dovefarm) spotted a tweet about the article and pulled me up fast.

As Jane rightly pointed out the development of good social media content isn’t just about working out the interesting things that you have to say, it’s also about listening (or looking) and responding. So hat’s off to Jane and thank you for the reminder that the chats, through Twitter, FaceBook and LinkedIn for instance, can contain great content. And you are immediately developing a relationship by being available and responsive.

I have duly added a 9th winning idea for social media content to the article.

 

Gareth Edwards
Associate eMarketing consultant at the National B2B Centre

 

Public social media training in the Midlands – early bird discounts available

Your website is live. Now what.

June 3rd, 2013

The National B2B Centre has worked with lots of small and medium sized business over the years.

One of the thing that we have realised is that for many businesses just getting a website designed, built and launched is such a big deal  that there is a tendency to think “Phew, thank goodness that’s done” when the site is live.  Thinking about what to do next, like monitoring and measuring what’s going on is not a big issue.

A new website tends to be judged on what it looks like, first and foremost. After that, performance is measured on a) sales, if it’s an e-commerce site and b) enquiries if it’s a “brochure” site. However, what constitutes success for either sales or enquiries has often not been defined and no other metrics are being looked at.

The problem with this approach is that we’re not looking widely enough to really understand what’s going on, let alone do something about it.

These issues are compounded by the fact that people are unaware of the tools that are available to help them. Basic website statistics are almost always available from hosting companies and there are some other very useful ways to find out what’s going on.

If you haven’t heard of or used Google Analytics or Google Webmaster Tools you need to fast.  They are free pieces of reporting and analysis software that could make the difference between on-line success or failure.  Find out more in our article “Google Analytics - First Time Through” or take a look at our Google Analytics training course.

 

The National B2B Centre

Consultancy, training and projects.

Call 02476 620158 or email info@nb2bc.co.uk

May Newsletter published

May 29th, 2013

Our newsletter is published quarterly to give you a heads up on our activity and announce articles and training courses that will be useful to your business.

Read the May newsletter on-line now or see a list of the most recent publications.

 

The National B2B Centre

Consultancy, training and projects.

Call 02476 620158 or email info@nb2bc.co.uk

 

 

 

New mobile marketing article available

May 20th, 2013

Smartphones, tablets and other mobile devices are increasing being used to access the web.

For consumer oriented businesses in particular you might already find that mobile based traffic accounts for the majority of your visitors.

If you don’t know how many mobile visitors you are getting now, you aren’t sure what they see when they visit your site or you’d just like to know what to do next then read our “Going Mobile” article – just published.

 

The National B2B Centre

Consultancy, training and projects.

Call 02476 620158 or email info@nb2bc.co.uk

Putting off that ERP upgrade?

May 17th, 2013

Nobody actually likes upgrading any of their big business management systems, whether we are talking ERP or CRM.

It is a painful job that can cause problems if it goes wrong and the benefits aren’t always quite as glowing as the software providers boast. However, if you leave it too long then the upgrade might as well be a new system, and that’s probably worse.

To encourage you to keep those upgrades on track or make it easier if the next one is a biggie, Martin King-Turner has written an article “Six Top Tips for Successful ERP Upgrades” that should help.

 

The National B2B Centre

Consultancy, training and projects.

Call 02476 620158 or email info@nb2bc.co.uk

http://www.nb2bc.co.uk/cloud/articles/?id=190

Catch up on our January newsletter

February 16th, 2013

The National B2B Centre newsletter is published every two months starting January.

It’s an opportunity to highlight what we have been up to and showcase training courses, new articles and our team’s exploits.

This time around we put out a reminder that we are always keen to hear from any of you who have used our services over the past 10 years, whether it is consultancy, training, using our articles or guides or attending a seminar.  We would be delighted to publish your testimonials or short articles, and in return we’ll not only promote your business we’ll also provide a link back to you website or social media location (good for SEO).

You can sign up for the newsletter via the website.  A copy of the latest newsletter is also available to view online.

Contact us on 02476 620158 or email info@nb2bc.co.uk.

 

 

 

2013 Spring/Summer digital training programme

January 9th, 2013

The National B2B Centre has launched its Spring/Summer programme of digital technology training courses

The National B2B Centre is delighted to launch its digital technology training programme for the first half of 2013.

The programme is designed to help organisations maximise the impact of their technology investments in creating new opportunities and generating business growth.

Date Course Title
31st January Using SEO to maximise search engine visibility.
12th February Differentiate your business with Mobile Apps
20th February Sage for business owners and directors
28th February Google Analytics: discover the real impact of your online marketing
6th March Social Media Marketing: a real world approach
20th March Selling Online: how to maximise your income
25th April Using SEO to maximise search engine visibility
15th May Google Analytics: discover the real impact of your online marketing
5th June Social Media Marketing: a real world approach
18th June Differentiate your business with Mobile Apps
25th June Selling Online: how to maximise your income

 

The courses are all delivered by experienced professionals with a real world understanding of making technology work. Check out our training team profiles.

Courses are delivered at our training facilities in the International Digital Laboratory at the University of Warwick, which is easily accessible from the M40, M42 and M6 motorways and a short journey from Coventry’s main train station.

Click on any of the course links above for more detail and remember that we offer a substantial discount for early booking.

For more information or to discuss your specific training requirements call Steve Orriss today on 02476 620158 or email info@nb2bc.co.uk

 

The National B2B Centre - Realising Maximum Return from your IT Investments

 

Utilising Your 85% Wasted Capacity

November 12th, 2012

Next time you pass your servers in the corner of the office consider that when you did expensive upgrades because they were “full”, they were probably only 15% utilised.

Would you replace any other asset that still had 85% capacity available? Unlikely!

Virtualisation allows you to use the 85% “wasted” capacity in your servers. It allows one computer to do the job of many on a single platform.

So why should you consider using Virtualisation?

  • Reduced IT Costs
    With the right infrastructure in place you can make your existing assets work harder and reduce the frequency of IT upgrades.
  • Flexibility
    Changes can be made to your systems very quickly to allow you to respond to changes in your business.
  • Resilience
    Virtualised servers can be run in parallel. If one fails the second immediately takes over without your users noticing any interruption.

Virtualisation, like all technology investments, requires knowledge and planning to reap the full benefits. If you don’t have the skills yourself consider taking independent advice on choosing your solutions. Get what’s right for you, not what’s right for your supplier.

The National B2B Centre are experts in wringing maximum value out of every pound you spend on IT, including virtualisation. To find out more call Martin King-Turner today on 02476 620158 or email info@nb2bc.co.uk

Digital Marketing for Professional Services Training Course

October 22nd, 2012

Expert trainer Andrew Gordon is leading this brand new course on our training calendar


Digital marketing for professional servicesDigital Marketing for Professional Services
is designed to help professional service companies and practitioners, including lawyers, accountants, architects and consultants, to create an online lead generation system.

The course recognises the difficulties professional services companies have in targeting a wide range of decision makers and influencers and focuses on how to create and distribute relevant content that will make you stand out as the provider of choice in your sector and geographical area.

Andrew Gordon has a huge amount of experience in improving the fortunes of professional services both large and small.  He’ll be bringing his expertise to the table on Thursday October 1st at the Studio in Central Birmingham, which is convenient for both New Street and Snow Hill train stations.

Check out the Digital Marketing page on our website for more details and easy booking.  A substantial early bird discount is available for bookings made on or before October 25th.

Call us on 02476 620158 or email info@nb2bc.co.uk if you need assistance.

 

The National B2B Centre – Bespoke training in digital and technology topics

 

 

B2B Centre – September Update

September 28th, 2012

We aren’t sure how you found the Summer but the National B2B Centre was very active.

Steve Orriss successfully coached a number of companies through to “graduation” on the Goldman Sachs 10,000 Small Businesses Programme and we were delighted to get our first assignment on the GrowthAccelerator programme.The programme is open to SMEs who demonstrate the potential for very fast rates of growth. There is a breakfast briefing on the subject at Coventry University Technology Park on October 2nd if you want to find out more.

We ran a very successful CRM (Customer Relationship Management) review for the charity Lionheart which provides support to RICS members. The organisation is looking to implement CRM to improve the proactivity of its customer support facility and needed to ensure that the project was on track before making further changes.

Our review, based around our “People, Process and Technology” approach identified the need to work on the cultural aspects of system implementation and integrate users into the development process; which Lionheart have now successfully done.

For regular briefings on the B2B Centre activities and useful articles, tips and case studies about many aspects of digital technology sign-up for our newsletter today.

 

The National B2B Centre – Digital Marketing for Professionals.  Training Course